Shell & Co.
The purpose of this project is to conceive and execute a multi-part campaign for an online niche retailer. I gained experience developing a brand, creating a research plan, and executing a range of interconnected project components. Shell & Co is a personalized earring pack service that exists to make life easier and more stylish. Consumers can curate a pack of earrings through their own wishlist. The service allows the consumer to love the whole pack instead of buying a pack of earrings at a retail store with pairs they will never wear.